About us

Welcome to differio.com a New York City based menswear online shopping that offers forward-thinking designer creations to the world’s selective trend setters.


DIFFERIO derives from the word “different” because we believe the world doesn’t need another fashion retailer. DIFFERIO menswear online shopping aims to be both magical and meaningful, inspiring fashion lovers by being different. DIFFERIO offers affordable and unique fashion designs while changing the world together. Ultimately, we would like to measure the relative success of our platform, not only in revenues, but also in people’s happiness.


offfice building
Started in Manhattan in 2014 with a clear objective, to become the global trendsetting menswear online retailer encompassing denim, sportswear, swimwear, underwear, shoes and accessories. DIFFERIO begun with a desire to fill a void in men’s fashion, creating a platform that offers a well-cut, unique and stylish menswear. 

DIFFERIO offers brand label clothing, accessories, and shoes from independent labels and designers. Our designs are for the man of today. He who is explorer, sophisticated, and unafraid to create his personal style. The business is built on the foundation of being at once trendy, sexy, masculine, athletic, futuristic and above all, well crafted.



"Differio touches the lives of our customers, our suppliers and our staff on a daily basis. The stronger our brand grows, the more powerful this personal connection becomes. Our core purpose is to CHANGE THE WORLD TOGETHER. This is the fundamental reason for our company's existence. Because, let's be honest: Does the world really need another retailer? No. We believe we need a better world."

Jimmy Chrabieh
Chairman / CEO

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